“Visiting the Galapagos Islands before you need to wear glasses?” The phrase resonated in my head when Professor Burnett formulated it at the seminar. He was speaking about designing each of our lives.
For him, that was one of the things that worth putting on the priority list and I, who dedicated myself to promoting visits to this part of the world, stayed with the idea that it could be a perfect slogan for an advertising campaign.
I have been dedicated to strategy and communication for more than 15 years. Three words that I use to replace the word “Marketing” because it sounds like manipulation and is not something I think I am doing when I try to persuade someone to come to visit Galapagos. There is a negative bias in the word manipulation that makes it hard for me to think that it is present in my intention to get someone to decide to come to have an experience that is very likely to be in the top 10 of their favorite experiences.
What Professor Burnett says seems to me to add a sense of urgency that is pertinent from my point of view. If you are in the group of people who are lucky enough to have the possibilities to make the trip, you should try to do it soon because you may want to repeat it again and again. But, in addition, the Galapagos terrestrial experience, although it is already quite amazing with the possibility of being with animals such as sea lions, iguanas, giant tortoises, blue-footed boobies, frigates and many more without them being immuted by our presence, in the depths it becomes something that cannot be expressed even in the highest quality video. Underwater the colors are extremely vivid and the details are of great definition as if it were the most enormous and amazing fishbowl in the world. Penguins, sea lions, turtles, thousands of fish, sharks, passing by without representing the slightest danger is like living an alternative reality.
When the assumptions made by the professor in his dissertation include such radical things as “being a bartender in Belize” to encourage us to do those things that make our life the life we really want, the proposal to visit the Galapagos Islands before needing glasses is quite rational but most af all: imperative.
Santiago Martínez de la Vega.